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Glossary of terms

Fooh studios glossary of terms, an at a glance guide to cut through all the jargon.

5 Essential Principles for Successful Billboard Design: A Marketer's Guide

In the world of outdoor advertising, billboards remain one of the most powerful mediums for capturing attention and...

Why are QR code mobile activations so overlooked?

Why are QR codes not having a moment? Yes, their popularity is growing, but many brands and advertisers still treat...

Fooh Studios chosen for Pip & Nut virtual out of home campaign

Fooh Studios has recently successfully completed a VOOH campaign for the premium nut butter brand Pip and Nut.

Omnicom and IPG Merger: A Game-Changer for the Advertising Industry

The advertising world is buzzing with the news of a potential merger between Omnicom Group and Interpublic Group...

Marketing on the Move: Harnessing the Power of Out of Home Advertising

In an era where digital screens capture so much of our attention, Out of Home Advertising (OOH Advertising) offers a...

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How Generative AI Will Shape the Future of Out-of-Home (OOH) Advertising

The out-of-home (OOH) advertising industry has always thrived on creativity, impact, and technological innovation....

Bauer Media to Aquire Clear Channel Europe-North

Bauer Media Group has announced plans to acquire Clear Channel Europe-North, a leading player in the Out of Home...

Panamorphix Ltd launches in the UK

Panamorphix Ltd launches in the UK as a creative agency specialising in creating the future of out of home advertising.

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