Mark Nicoll

Mark Nicoll

Mark is a technologist and digital futurist and leads an award-winning, multi-faceted team to revolutionise advertising, leveraging his expertise in UI/UX, gamification and spatial computing design.

Latest posts

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The Future of Advertising: Why Games Are the Next Frontier

In the fast-paced world of advertising, staying ahead of the curve isn’t just a strategyβ€”it’s survival. With consumer attention spans dwindling and younger audiences dominating the market (and guess what, most of them are gamers), brands must rethink how they connect with their audiences.

Featured

Maximising Your 3D Content for smaller 3DOOH Campaigns

Creating high-quality 3D content for a large-scale Digital Out-of-Home (DOOH) campaign is a significant investment. Time, money, and creative energy go into designing those stunning anamorphic visuals that captivate audiences on big landmark screens like Piccadilly Lights.